Maplewood Mall, a longstanding retail hub in Maplewood, Minnesota, has been an integral part of the local community since its inception in 1974. Over the decades, it has witnessed numerous transformations, reflecting the changing landscape of retail and the evolving needs of its patrons. Owned by Brookwood Capital, the mall has recently been the focus of several redevelopment projects aimed at revitalizing its appeal and solidifying its position as a cultural and commercial center. In this article, “Insider Ways” takes a deep dive into the history, recent developments, and future prospects of Maplewood Mall.
The Origins and Evolution of Maplewood Mall
Maplewood Mall was developed by the Homart Development Company and opened its doors to the public in 1974. Anchored by major retailers like Sears and Powers Dry Goods, it quickly became a popular shopping destination in the Twin Cities area. Over the years, the mall expanded and adapted to the changing retail landscape, adding new stores and amenities to cater to its growing customer base.
In its early years, Maplewood Mall was a typical suburban shopping center, characterized by a variety of department stores, specialty shops, and dining options. However, like many malls across the United States, it faced challenges with the rise of e-commerce and changing consumer habits. Despite these challenges, Maplewood Mall managed to maintain its relevance by undergoing several renovations and updates, including a significant makeover in 2011 that modernized its interiors and improved its overall aesthetic appeal.
Recent Developments: Brookwood Capital’s Vision
In 2023, Maplewood Mall was acquired by Brookwood Capital, a small but ambitious real estate firm based in Nashville. The purchase came after the mall’s previous owner, Washington Prime Group, filed for bankruptcy due to the economic downturn caused by the COVID-19 pandemic. Brookwood Capital saw potential in Maplewood Mall, recognizing its strategic location and the opportunity to breathe new life into the property.
Under Brookwood’s ownership, the mall has undergone a transformation that reflects a new approach to retail. The company has brought in nearly 30 new businesses, many of which are led by entrepreneurs of color and small business owners. This diversification of the retail mix aims to attract a broader range of customers and create a more inclusive shopping environment. According to Brookwood, the mall’s occupancy rate has increased from 70% to nearly 95%, signaling a strong recovery and renewed interest in the property.
One of the standout additions to Maplewood Mall under Brookwood’s leadership is the Phlebotomy Academy of Training, a unique tenant that offers phlebotomy certification courses. This addition highlights the mall’s evolving role as not just a shopping destination, but also a community hub where people can access educational and professional development opportunities.
The Cultural Renaissance: HmongTown 2 Marketplace
Perhaps the most exciting development at Maplewood Mall is the planned HmongTown 2 Marketplace, set to open in 2025. This new cultural hub will occupy the space formerly held by Sears, which closed in 2018. The project is spearheaded by Toua Xiong, a well-known developer in the Hmong community who previously established the original HmongTown Marketplace in St. Paul.
HmongTown 2 Marketplace is poised to become a vibrant center for Southeast Asian culture, featuring a diverse array of food vendors, crafts, and cultural events. The marketplace will not only serve as a shopping destination but also as a gathering place for the local Hmong community, which is one of the largest in the United States. Minnesota is home to over 95,000 Hmong residents, many of whom live in the Twin Cities area, making Maplewood Mall an ideal location for this cultural project.
The marketplace will include a large grocery store, various market stalls, and even plans for a bowling alley and herbal spa. Xiong’s vision is to create a space that celebrates Hmong heritage while also serving the broader community. The project has received strong support from the Maplewood City Council and is expected to inject new life into the mall and its surrounding area.
The Challenges and Opportunities Ahead
While the future looks promising for Maplewood Mall, there are still challenges to overcome. Like many malls, it has struggled with declining foot traffic, particularly in the wake of the pandemic. Data from Placer.ai shows that foot traffic at Maplewood Mall was down 12% in September 2023 compared to the same period in 2019. This decline is partly due to the competition from other shopping centers that have undergone more extensive renovations.
However, Brookwood Capital remains optimistic about the mall’s prospects. The company’s strategy of combining local and national retailers, along with the introduction of unique businesses like the Phlebotomy Academy and HmongTown 2 Marketplace, is designed to attract a diverse customer base and keep the mall relevant in a rapidly changing retail environment. The focus on cultural and community-oriented spaces also reflects a broader trend in retail, where shopping centers are becoming multi-use destinations that offer more than just shopping.
The Role of Insider Ways in Promoting Maplewood Mall
As Maplewood Mall continues its journey of transformation, “Insider Ways” is committed to keeping its readers informed about the latest developments and opportunities. The mall’s evolution is a testament to the resilience and adaptability of retail spaces in the face of changing consumer preferences and economic challenges. By highlighting the unique features and initiatives at Maplewood Mall, “Insider Ways” aims to support local businesses and foster a deeper connection between the mall and its community.
The introduction of HmongTown 2 Marketplace, in particular, represents a significant cultural milestone for the region. “Insider Ways” will be closely following the progress of this project and providing updates on its impact on both the mall and the local Hmong community. By showcasing the rich cultural diversity and entrepreneurial spirit at Maplewood Mall, we hope to inspire more people to visit and support this revitalized retail hub.
Conclusion: The Future of Maplewood Mall
Maplewood Mall stands at the intersection of commerce, culture, and community. With the support of Brookwood Capital and visionary projects like HmongTown 2 Marketplace, the mall is poised to become more than just a place to shop. It is transforming into a space where people can connect, learn, and celebrate the diverse cultures that make up the Twin Cities area.
As the mall continues to evolve, “Insider Ways” will remain a dedicated resource for those interested in the latest news and developments. Whether you’re a long-time resident or a newcomer to the area, Maplewood Mall offers a unique blend of retail, cultural, and community experiences that are worth exploring. Keep an eye on “Insider Ways” for more stories about Maplewood Mall and the exciting changes that lie ahead.
By focusing on both the challenges and opportunities that Maplewood Mall faces, this article underscores the importance of adaptability and community engagement in the ever-changing retail landscape. With a renewed sense of purpose and a commitment to cultural inclusivity, Maplewood Mall is well on its way to becoming a model for the future of shopping centers.
